FOR IMMEDIATE RELEASE
OCTOBER 2, 2009 | 8:00 AM EDT
CARMEL, INDIANA - On Friday, October 2nd, members of Alpha Sigma Phi will wear yellow, participate in fundraisers, and raise awareness in communities across the United States about the fight against cancer. The date of this year’s Lance Armstrong Foundation LIVESTRONG Day holds special significance. October 2nd is the 13th anniversary of LIVESTRONG founder and chairman, cancer survivor and champion cyclist Lance Armstrong’s own cancer diagnosis.
"On Oct. 2, 1996 I was diagnosed with advanced testicular cancer and my life changed forever," said Armstrong. "While cancer has fortunately left my body, it has not left my life. I believe in the obligation of the cured and am committed to sharing my story and doing everything I can to fight this disease on LIVESTRONG Day and every day."
In 2008, at the Fraternity’s 50th Grand Chapter in Louisville, Kentucky, Alpha Sigma Phi Fraternity adopted the Lance Armstrong Foundation, as the Fraternity’s national philanthropy. Since August 2008, chapters have raised thousands of dollars and donated hundreds of hours towards the fight against cancer.
LIVESTRONG Day events and activities -- from bike rides and "Wear Yellow" initiatives, to official proclamations and student fundraisers, to bake sales and beyond -- are designed to raise awareness of the need to prevent suffering and death due to cancer by focusing on prevention, access to screening and care, research and quality of life for survivors. These collective acts amplify a simple message of hope: Together, we can create a world without cancer.
The Lance Armstrong Foundation fights for the 28 million people around the world living with cancer today. There can be -- and should be -- life after cancer for more people. That's why the Foundation kicks in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. They find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. They connect people and communities to drive social change, and call for state, national and world leaders to help fight this disease. Anyone anywhere can join the fight against cancer. Visit www.LIVESTRONG.org for more information.
MEDIA CONTACT:
Steve Latour, Director of Chapter Services
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| 317.843.1911 ext. 235
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Alpha Sigma Phi Fraternity, Inc. was founded at Yale University in 1845, and currently recognizes 68 chapters and colonies across the country. The Fraternity aims to be the co-curricular organization of choice for discerning young men through the provision of an enriching brotherhood experience and a full range of character and leadership development opportunities. The national headquarters of Alpha Sigma Phi Fraternity is located in Carmel, Indiana.
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